Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied." Front matter, or preliminaries, is the first section of a book and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed or printed, on either display pages or blank pages.
Visual communication takes place through pictures, graphs and charts, as well as through signs, signals, and symbols. It may be used either independently or as an adjunct to other methods.
Symbolization is an important definition for this perspective. Cultural perspective involves identity of symbols. The use of words that are related to the image, the use of characters, etc. is the symbolization of the image.
The view of images in the critical perspective is when the viewers criticize the images, and the critiques have been made in the interest of the society, although it’s an individual perspective nevertheless.